A question that keeps coming up… Are Apple’s best days behind them? The answer is “No, Apple’s best days are far from over!” Apple’s smartphone market share is increase!
According to eMarketer, iPhone’s market share in the US continues to grow, despite the challenges they have in oversea markets. Today there are 105.2 million people around the US that use Apple for smartphones or around 45.2% share of the country’s smartphone market. However, the growth doesn’t stop there, Apple’s market share will grow 0.1% each year through 2021.
“The variety of iPhones available at different price points has contributed to its continued success in the US,” said eMarketer forecasting director Shelleen Shum. “The Apple ecosystem along with the brand’s reputation for creativity and privacy, is still remarkably effective in maintaining user loyalty and attracting new users>” In fact, privacy was the hot topic a their recent press event.
Although Android will continue to take over the US smartphone market and growing 3/3% to 124.4 million people, Apple will still increase smartphone market share!
Additionally, the major players that carry the less-expensive smartphones overseas, will not have an immediate threat in the US because of the lack of availability from the local carriers. Overall, total smartphone usage will grow a huge 3.05 this year in the US market, reaching 232.8 million people! Smartphone usage will surpass 705 of the US population.
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