Our Latest Industry Blogs

For long-time radio professionals, the skills necessary to be successful in broadcasting are generally agreed upon – the conventional wisdom of running a radio station or company. But what would happen if some bright young person came along and proceeded to turn radio as know it on its side? That’s what Steve Jobs did back in 1983 in a recently discovered video where he outlines a very different vision for radio. Forty or so years later, how can we learn from the genius behind Apple to reinvent a legacy medium in need of a new vision?

The power of celebrity has never been stronger, especially on social media where it is coveted. So-called brand influencers are cashing in on the trend. But there’s no substitute for true stardom, and that’s what Cameo is all about – putting celebrities to work to record customized, personalized greetings for fun and profit. And now anybody can join Cameo in their new “X” program – a chance for your station’s own stars to shine. Or not.

Recently returning home from CES, I am well aware of technology’s ability to wow us and even blow our minds. But there are a lot of seeminigly ordinary media stories that are just….unbelievable….but true. Check these out.

A mantra at CES each year is “Every company is a tech company.” Yes, even radio companies. But just saying it doesn’t make it so. Last week in Las Vegas, we were treated to some stellar examples, particularly by Delta Airlines whose presence this year at CES was nothing short of spectacular and attention-getting. Delta provided a textbook example of how any company or organization can make smart, strategic use of the technology to achieve their highest goals. Take notes – this is a good one.

Remember when social media used to be fun? We’d discover long-lost classmates, post memes of our dogs, and bask in that raise or promotion. But today, social media has become heavily politicized, from an upcoming TikTok ban in the U.S. that actually may happen to new policies from Mark Zuckerberg and his social media portfolio that should raise lots of questions about priorities and values. Yes, the “landlord” is back at it again, and today’s blog post explains what’s up and includes the video that’s all you need to see.

CES 2025 is a wrap, a special event this year because of its strong emphasis on AI. Our two tour groups of radio broadcasters were treated to a crash course in artificial intelligence’s effects on media and technology, raising questions about how the industry will react to this innovation revolution. Let’s dive in.

January 9, 2019 Perspective is an important thing, no matter your line of work.  For those of us in broadcast radio, having a sense of where you’ve been should most definitely influence where you’re going.  Yet, as history often shows, many don’t learn the hard lessons of the past – and end up repeating the…

By now, you’ve probably seen or read coverage from CES 2025. But our Jacobs tours of this event that took place yesterday looked at this iconic event from the radio broadcaster’s POV. And did we ever discover new ways AI will change and disrupt the way advertising is bought, placed, sold, and created. Today’s post takes you behind the scenes at this amazing show where AI is most definitely the star.

Hopefully, you “got” my pun in the title of today’s post.  How can a movement that looks back in time to an earlier period of pop culture even have a path into tomorrow?  But the fact is, nostalgia has become such a powerful force, particularly in marketing, that more and more brands are embracing it.…

A new year and a new FCC chairman coming into power. And by all accounts, that might very well mean that change is in the air for broadcasters. While the FCC may be famous for rubber stamping the vast majority of radio and TV license renewals, Brendan Carr is suggesting his term as chairman of the agency may indeed be very different. What might it mean for your station? Let’s talk about it.