Our Latest Industry Blogs

How AI Can Give Radio Personalities More…PERSONALITY

April 23, 2025

Internet memes come and go, usually at a rapid pace. So, in today’s JacoBLOG, you might want to pay attention today because next week, it will be something else. AI Action Figures may be just the thing for radio personalities looking to warm things up and bring a sense of fun and whimsy to their shows and the stations they work for. Inspired by a story Chris Brunt dug up, today’s blog post takes a break from our “radio drama.” Hope you enjoy.

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Can Radio Afford To Miss The Short Videos Boat?

April 22, 2025

Everywhere you look these days, short-form videos are dominating media trends. In today’s blog, I have eye-opening new data from Techsurvey 2025 and a compelling rationale suggesting an investment in video—by radio. Seriously, here’s why.

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For Radio, Will It Be Christmas In April (And Hopefully, May)?

April 21, 2025

For many radio broadcasters, the first quarter was a struggle, and Q2 is challenging. News out of D.C. on the economy has been turbulent and ever-changing. And those anticipated tariffs haven’t stabilized the way business is being transacted on Wall Street or Main Street. But for sharp radio sales teams, the chaos could translate to results, assuming they make a series of smart, opportunistic moves. For today’s post, our sales expert, Paul Jacobs, grabs the JacoBLOG keyboard to put together a strategic sales plan we hope you’ll give a good look—and a good think.

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Media And Technology In 2025: Believe It Or Not!

April 18, 2025

If every day feels like another chapter in “Ripley’s Believe It Or Not!,” have I got a blog post for you: four media and tech stories that may seem just a tad unbelievable. Except they’re true.

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In Radio, You Just Never Know

April 17, 2025

For all the research that’s conducted every year, we never know what will become successful in the worlds of pop culture and entertainment. That’s especially true in both the music and radio industries. Today’s #TBT post features two such stories which prove that as smart and experienced as you may be, you just never know. Or as a friend of mine in the business likes to say, “Nobody knows anything.” He’s right.

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The Secret To Making A Great Podcast (And Great Radio)

April 16, 2025

Both the Infinite Dial and Techsurvey 2025 reports reveal strong numbers for podcasting. In fact, each study reveals that podcasts have entered the mainstream. Smart podcasting studios like Wondery are seizing the moment, and proactively marketing their companies to audiences, advertisers, and podcast creators. It turns out that many of the attributes that make podcasts popular are the very same characteristics common to great radio shows and stations. But there are some key differences, too, that are determining factors.

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I Read The (Local) News Today, Oh Boy!

April 15, 2025

Broadcast radio of all varieties finds itself under growing pressure to figure out its most advantageous place in the media hierarchy. How can it both be different and viable? Public radio stations have increasingly faced challenges to remain credible, relevant, and financially stable. Of course, there are no simple solutions, but there may be an available pathway that could solve myriad problems. That’s the basis of today’s blog post.

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Radio, Now What?

April 14, 2025

We love to have the generations debate where we argue about which demographic block has the edge, is more innovative, or simply lucked out. Whenever we have this discussion, it seems the one group that is invariably left out is Generation X. Time after time, they’re overlooked, ignored, or simply not given the credit for what they’ve accomplished. And now, it appears that technology—including AI—may be leaving them behind…again.

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This Is the Worst AI You’ll Ever Use

April 11, 2025

One of the most exciting and challenging parts of working with media companies on their AI strategy is keeping pace with how rapidly the tools evolve. In this space, “what doesn’t work” can become “industry standard” in just a few short months. Tools that once gave you mediocre—or even outright disastrous—results may have quietly gone through three…

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The Hazards Of Duke

April 11, 2025

Wouldn’t it be great to have a logo for your brand that millions want to buy and proudly wear? That is, until it ends up on the shirt of a less-than-desirable citizen who just might make your precious brand look bad? It recently happened on a popular TV show to one of America’s great universities. And be careful—it could happen to your radio station brand, too.

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