Our Latest Industry Blogs

Radio programmers are always seeking to make a true emotional connection with their audience. It’s about creating “the feels” for your listeners. But how do you accurately identify precisely what that is, and how to reflect it back to your listeners? We take on that lofty challenge in today’s #TBT blog post. You may need a little Kleenex.

One of the existential quandaries in radio programming involves how long to keep spinning those songs on the playlist, whether you’re the new hip-hop station or the classic rock king. Knowing when to default to that “hold” category is an art that’s part of the programming craft. And now a marketing whiz lends his insights about ad “wear-in” to the conversation. I think you’ll find it helpful.

You’re looking at one of my favorite blues titles for a song.  As bluesmen go, Robert Cray is a youngin’ at just 70 years of age.  Compared to his elders – folks like Muddy Waters, B.B. King, and so many others who forged the trail, Cray is still earning his chops.  But the lyrics of…

As we kick off the start of a new year, let’s take a look back to a year-end phenomenon that continues to get bigger with each passing year. “Spotify Wrapped” is now in its seventh year, and it’s a trend in and of itself. To an extent, it explains all the other platforms jumping on the bandwagon. And that raises the question: could broadcast radio participate?

Welcome to Labor Day Weekend 2022 – ironically, in the middle of the Great Resignation.

Earlier in the week, HD Radio celebrated its 15th anniversary, a period loaded with both promise and disappointment. Today’s blog post looks at the glass half empty / glass half full history on the technology, exploring what worked and what might’ve been. Where do YOU weigh in? Something tells me you have an opinion.