Our Latest Industry Blogs

You’ve no doubt heard the phrase “Content eats strategy for breakfast.” It underscores the importance of making sure everyone in your radio company – from the CEO to the receptionist – is on the same page. And as broadcasters hustle to implement change and new digital initiatives, company culture has never been more important. Today’s #TBT blog post is a reminder of the degree of difficulty of pulling this off especially in today’s ultra-competitive business environment.

What kind of qualities are radio companies prioritizing in program directors at a time when the industry is shrinking and consolidating these positions? What skills and sensibilities are most important today? Sometimes, we can learn more about our business when we step away from it. That’s what today’s blog post focuses on: a brand manager, showrunner, PD, but in actuality, her title is editor-in-chief of a magazine. And she can teach us a thing or two about radio.

In a world of exponentially more audio competition – podcasts, streaming services, satellite radio – how can a broadcast radio brand stand out, get noticed, and make a positive impression? It’s an important question many brands are grappling with in a radio industry struggling to remain visible and relevant. In today’s post, let me pose a possible pathway, albeit for a limited number of players who wish to make their mark and aren’t afraid to go in a different direction. The path to success isn’t an easy one nor is it cheap. But there’s evidence that suggests it can work.

A new opinion piece from a content marketing maven jumped out at me late last month. It poses key questions about how we’ve used tech breakthroughs to improve our product over the past 25 years or so. And now that we’re staring that freight train known as AI in the face, what have we learned earlier regarding developments about creativity and innovation? I don’t purport to have all the answers, but I can promise you today’s post contains key questions you might want to ask during your upcoming end-of-year evaluations. Happy Monday.

It is hard to argue with the success of Apple these past few decades. Much of the company’s incredible track record for innovation and excellence can be traced right back to the last two CEOs – Steve Jobs and Tim Cook. You can’t find two more different leadership styles, but in today’s post, we learn important lessons about how to get better at what we do from two of the best of all time.

Halloween is here, a great time to “ghoulishly” reassess your station’s brand. This morning’s #TBT post is about a “devilish” exercise that can help you determine how many “zombies” are actually lurking around your radio station – promotions, events, digital assets, and features that are neither alive nor dead, but taking up time, space, and energy. And I promise: it won’t be scary.

That pending bill in front of Congress to mandate AM radios in cars may be coming into focus as the clock is ticking…LOUDLY. This has been one of those tough moments when radio broadcasters and automakers are at odds with each other, debating what is truly important and even essential in new car dashboards. Today’s blog post traces the relationship between these two storied industries, the current breakdown, and the road forward. Let’s go for a ride.

What’s new and hot in the media/technology space? Certainly not mobile apps. After all, they’ve been around since the first Obama Administration. But a closer look at the data tells us that particularly among radio fans, mobile apps have become bigger and more valued than ever. What’s behind the surge, and how can any radio station reap the rewards? Just click “READ MORE” and let’s get the new week going.

Americans have a genuine concern about identifying AI in the media they consume. In a conversation I had with a radio colleague this week, she succinctly defined the users’ quandary by explaining we want to know not only what we can trust, but also in which messages we can emotionally invest. Or, in other words, “Don’t…

How’s your station’s “FOMO factor?” Do your P1s even know what you’re doing and is your station making use of the entire marketing arsenal available to any brand, regardless of market size, RIFs, and budget? Getting a consumer’s attention and delivering a marketing message has never been more challenging. Today’s blog post will give you plenty of food for thought.