Last week, Google rolled out new image generation features that let users modify photos with text prompts—no more fumbling through Photoshop. This week, OpenAI followed suit, upgrading its image capabilities and making them available across all tiers of ChatGPT.
You may have seen the OpenAI-generated versions of memes this week in your social feeds like these:
While they’re fun to share, they also raise new concerns for IP lawyers and content creators working to protect their work.
We’re clearly in the early days of this technology, with plenty of legal battles ahead. But that doesn’t mean broadcasters can’t start putting these tools to work to boost creativity and professionalism. It all starts with a better prompt.
For instance, I asked the new OpenAI image model to “create a fun cartoon image that could be used in an ad to sell this product” and linked to an Amazon page for an HD radio. The result? A ready-to-use visual asset.
Just imagine what’s possible for stations’ imaging or clients’ campaigns with the right prompt. The only limit is your creativity.
Timbaland Embraces AI Music Creation
In a recent Rolling Stone article, R&B artist/producer/superstar Timbaland make a strong endorsement for the use of Suno.ai, the text-to-song creation tool and is now a strategic advisor for the company. “I always wanted to do what Quincy Jones did with Michael Jackson’s ‘Thriller’ when he was [almost] 50. So my ‘Thriller,’ to me, is this tool. God presented this tool to me. I probably made a thousand beats in three months, and a lot of them—not all—are bangers. …” [more]
Gannet’s Dabbles with AI-Assisted Journalists
Several Gannett-owned newsrooms on the east coast area have begun utilizing Espresso, a generative AI tool, to assist reporters in crafting articles from community announcements. The goal is to have AI do the easy summarizing so human journalists can focus on in-depth reporting. Articles have bylines by writers who are given the job title “AI-assisted reporter.” [details]
Originally published by Jacobs Media
