If the AI era kicked off with the launch of ChatGPT in November 2022, the first AI-driven Super Bowl ad followed just 74 days later.
During the second quarter of Super Bowl LVII, Google aired an ad for the Pixel 7, showcasing its AI-powered photo-editing features—removing photobombers and exes from photos—without ever mentioning the term “AI.”
2023: Google – Pixel 7
[click to watch the video]
Google returned in 2024, this time fully embracing AI branding. The Pixel 8 Super Bowl ad highlighted how AI-assisted photography helps visually impaired users—this time, explicitly marketing the technology as “Google AI.”
2024: Google – Pixel 8
[click to watch the video]
Meanwhile, Microsoft debuted Copilot during last year’s Super Bowl, positioning it as a productivity tool for work, study, and creativity—while strategically avoiding direct AI branding.
2024: Microsoft – Copilot
[Click to watch the video]
AI Ads in the 2025 Super Bowl
This year, AI-driven advertising is going all in. According to the Wall Street Journal, OpenAI’s first-ever TV advertisement will run during Sunday night’s game. In OpenAI’s secretive tradition, details remain under wraps.
Some AI-powered ads, however, have already been previewed for Sunday’s game:
* Meta is using its spot to promote AI-powered Ray-Ban smart glasses, complete with a nod to viral “banana art.”
2025: Meta – Ray Ban Glasses
[Click to watch the video]
* Google Pixel returns this year with a tearjerker ad on parenthood, job searching, and the Gemini AI assistant.
2025: Google – Pixel 9
[Click to watch the video]
But Google isn’t stopping at just one national ad. They’ve produced 50 state-specific Super Bowl commercials, airing during local avails, showcasing how AI is helping small businesses in each of those states. Check out all fifty Google ads here.
Beyond AI Products—AI in Ad Creation
It’s not just AI products getting airtime—AI is also shaping the creative process. AdAge, reports that GoDaddy, Hims & Hers, and MSC Cruises all incorporated AI in developing their Super Bowl spots.
With tens of millions of dollars in AI-driven Super Bowl advertising—on top of the $322 million dollars spent on AI ads in 2024—AI isn’t just becoming more familiar to the public; it’s becoming useful for day-to-day tasks in business and personal life..
Last year’s Jacobs Media Techsurvey showed the public’s increasing familiarity with AI, particularly among younger demos. With Techsurvey 2025 now in the field, I’m eager to see how radio listeners’ familiarity and opinions on AI continue to evolve when results are released early this spring.
Originally published by Jacobs Media
