Our Latest Industry Blogs

In Praise Of Great Storytellers

September 16, 2024

Now more than ever, consumers love a great story. Whether rooted in sports, music, pop culture, or the news of the day, great strories – and the people with the talent and the cred to tell them – are at a premium. In radio, how companies utilize their beet storytellers may indeed determine whether they thrive….or survive. It all comes down to that person tellling the storyz; do you trust them, are they the genuine articled, do they make you care?

Read More

An Audio Eternity

September 13, 2024

On Monday, James Earl Jones died. Among the many roles he played over a six-decade career, his voice became synonymous with Darth Vader from the Star Wars franchise. But Jones’ voice as Darth Vader will live on. Several years ago, the EGOT winner made an agreement with Skywalker Studios to recreate his baritone for future Star Wars…

Read More

The Fix Is In (But Are We Fixing The Right Things?)

September 13, 2024

For publicly traded companies, there is a lot riding on CEOs to make the right calls. So when a brand loses its way and a new CEO walks in the door, she had better get it right. And that means assessing the environment and making the right moves out of the box. Whether you’re sellling gourmet coffee or radio air time, the fix is in. And hopefully they’re fixing the right things.

Read More

The Power Of The Audio Signature (And Brand Partnerships)

September 12, 2024

Visuals may be striking and even memorable, but the awesome power of audio is an advantage that radio has over other media. Some of the smartest companies – think, Intel, Netflix and T-Mobile – use audio signatures to get into our heads – a tool that radio can strategically use to solidify its best brands. And a #TBT bonus: how radio can better use local businesss and community partnerships at this criticial point in time.

Read More

Play The Hits…Again And Again

September 11, 2024

A fascinating phenomenon has gained in popularity over the last two decades: music rediscovery. These are songs that somehow are resurrected, appearinig years later on the charts. Can you name the most rediscovered song of all time?

Read More

Hey Siri, Make It Seamless

September 10, 2024

Another year, and it’s another Apple event announcing shiny, brand new products. And yesterday was no exception. In case you missed it, Apple rolled out its long awaited AI-integrated iPhone. This 16th version of one of the most brilliant tech achievements of all time – the iPhone – has much significance to our personal and our radio lives. And to help us understand what it all means, jacapps’ Bob Kernen breaks it all down for us – seamlessly.

Read More

It’s A Brand New Day(part)

September 9, 2024

We continue to live with the reverberations of COVID. No, none of us practices social distancing anymore and fewer of us still wear masks. But the lasting effects of the pandemic are especially being felt in the workforce in the form of WFH and flexible hours. In radio, these issues are of prime importance because routine listenership is part of what makes stations and shows “habit-forming.” New research on commuting patterns and the most important days for car trips might just rock your world. That’s our blog topic today, an important one to start off the new workweek (at least for some of us).

Read More

Better Radio Through Chemistry?

September 6, 2024

Podcasters of all shapes and sizes are grappling with hosting challenges that will sound all too familiar to radio programmers and hosts. In today’s post, it’s a statement of the obvious from podcasters striving for talent chemistry. Prepare those eye rolls.

Read More

The New Fall Season

September 5, 2024

Welcome to the new season!  We can look forward to great football, a new school-year, new TV shows, and — this year — big AI announcements. On the calendar, we’ll be paying attention to: * September 10 – Apple Event with iPhone 16 and Apple Intelligence updates * September 16 – Microsoft Next Phase of…

Read More

In Search Of…Female PDs

September 5, 2024

Women have made major strides in radio over the past decade. Just look who’s sitting in the corner offices at some of radio’s biggest companies. But when it comes to the PD chair, not so much. Today’s #TBT blog post is all about mentoring women seeking programming positions, and how some of radio’s key players can work together to make it happen. After all, we need the best, smartest, and hardest-working PD we can get. Of course, more progress could certainly be made, and this post makaes that case.

Read More