Our Latest Industry Blogs

In yesterday’ post, it was all about a “superfans” strategy for entertainment brands. Today, we bring it home to radio and the value of a focus on “those who brung you to the dance.”

Across the World Wide Web, it has become more and more valuable to focus on core fans rather than a broader group of more casual users. And now a new research study amplifies the value of “superfans,” suggesting strategies to keep them satisfied. Think about the radio listeners who remain committed to radio, its stations, and its personalities. And for public and Christian radio, add in another layer: loyal fans who also donate. It’s a different model, it deserves thought, and that’s how we’ll start the new week.

For a heritage radio station, there’s nothing more exhilarating AND daunting as planning for a big station birthday—the ones that end with a zero. The upside is the opportunity to remind the audience and advertisers you’ve been around a long time, but the downside is reinforcing you’re long in the tooth, doing the same things in the same way you have for decades. Fortunately, there’s a national brand now celebrating its 40th year in business. Rather than going down the tried and true path, they’re burning the playbook. Let’s look into how it’s going.

Life is transitory – for radio and for all of us. Maybe it took a year like 2020 to remind us that it can come and it can go – just like that. Now here we are in another “moment” – a very unsettled 2025. What can we learn from those prreviously tumultuous times?

Internet memes come and go, usually at a rapid pace. So, in today’s JacoBLOG, you might want to pay attention today because next week, it will be something else. AI Action Figures may be just the thing for radio personalities looking to warm things up and bring a sense of fun and whimsy to their shows and the stations they work for. Inspired by a story Chris Brunt dug up, today’s blog post takes a break from our “radio drama.” Hope you enjoy.

For many radio broadcasters, the first quarter was a struggle, and Q2 is challenging. News out of D.C. on the economy has been turbulent and ever-changing. And those anticipated tariffs haven’t stabilized the way business is being transacted on Wall Street or Main Street. But for sharp radio sales teams, the chaos could translate to results, assuming they make a series of smart, opportunistic moves. For today’s post, our sales expert, Paul Jacobs, grabs the JacoBLOG keyboard to put together a strategic sales plan we hope you’ll give a good look—and a good think.

For all the research that’s conducted every year, we never know what will become successful in the worlds of pop culture and entertainment. That’s especially true in both the music and radio industries. Today’s #TBT post features two such stories which prove that as smart and experienced as you may be, you just never know. Or as a friend of mine in the business likes to say, “Nobody knows anything.” He’s right.

Both the Infinite Dial and Techsurvey 2025 reports reveal strong numbers for podcasting. In fact, each study reveals that podcasts have entered the mainstream. Smart podcasting studios like Wondery are seizing the moment, and proactively marketing their companies to audiences, advertisers, and podcast creators. It turns out that many of the attributes that make podcasts popular are the very same characteristics common to great radio shows and stations. But there are some key differences, too, that are determining factors.