Our Latest Industry Blogs

Conventional wisdom says that media consumption has expanded as our choices – video streaming, podcasts, games, social media – have exponentially multiplied. But what if that’s not true? A new research study shows media usage slipping post-COVID, ushering in an era where experiences may matter more than ever. Does IRL = more TSL? Click to see why this may, in fact, be the case.

Back in the day, pretty much everyone owned a piece of radio station merch. These days, radio competes with some of the biggest brands in the world for the privilege of fans display logos. How can radio effectively keep pace with mega-brands like the NFL and Netflix, both focused on winning the merch wars? Today’s blog provides some answers.

Even companies on the brink of bankruptcy may be just an idea away from salvation. Innovation takes many forms and can come from unpredictable sources. Today’s blog post is a case in point. It tells the story of an unlikely pivot from a 100 year-old company that fortunately was open to embracing “the next big thing.” Would your company have the foresight and intelligence to seize a similar moment?

Smart marketers and savvy brand managers use a little trick that ensures they’ll earn a usage increase when they need it most. McDonald’s is a prime example of this technique with their McRib limited availability strategy. But great radio stations use similar devices to drive cume and awareness, as well as buzz. Can your station (or show) pass the test? What’s your station’s McRib?

week, Sam Altman of OpenAI announced a radio-esque promotion with the “12 Days of OpenAI.”  After being pretty quiet over the last couple months, the AI giant started making one new product announcement per day.  The announcements will continue every weekday until the Friday before Christmas. The biggest announcement so far has been the release of…

What are those transmitters and towers worth today? And if there still a market for radio stations in the U.S.? Last week, we saw a high profile radio owner simplly walk away from his cluster of stations. In today’s post, we try to figure it out.

Radio stations now offer so many digital services that for clients, the choices can feel as overwhelming as a sushi restaurant. Today’s #TBT post from 2018 illustrates the age-old problems of sales training, education, and achieving buy-in.

Broadcast radio has changed a great deal in recent years, but a welcome fixture is the skill, the appeal, and the pure craftsmanship of the talented people behind the mic. Last weekend, one of the best was recognized by one of the major TV networks. It was a celebration of what makes radio great, then and now.

As the media landscape becomes even more congested by more options and choice, how can radio broadcasters make sense of their opportunities as well as the threats posed by AI. Rather than trying to be more machine-like, shouldn’t radio be looking for ways to more radio-like: that is, to accentuate the human connection – to the music, to the issues, to sports, to life…and to each other? Click READ MORE and let’s talk about it.

Over the holiday weekend, major brands revealed their holiday marketing campaigns. And a fascinating contrast appeared between Apple and Coca-Cola, and the use of AI and real people to tell each brand’s story. In today’s post, we run a head-to-head comparison. And you make the call.