This week, Basis, the Chicago-based demand-side ad platform, released results of a survey of 140+ marketers’ opinions on the impact of AI on their work.
The results mirrored those of the Marketing AI Institute’s, which was released in early August. Marketers are using AI a little now, but plan on using it a lot in the next 18-36 months.
46% of marketers in the Basis survey now claim to be using AI often or every day, up from 25% last year. Why the increase?
80% of respondents feel AI make them more efficient at their jobs.
The steady rise in daily AI usage among marketers, as seen in Basis’ survey, highlights how AI’s role in marketing will likely shift from a novelty to an essential part of strategy. It also signals that we’re on the cusp of a new era, making now the time for broadcasters to invest in and embrace AI technology.
Microsoft Adds AI Upgrades
MS Paint
The often derided Paint is getting an AI upgrade. Microsoft announced significant updates to Microsoft Paint, adding powerful AI-driven features such as Generative Fill and Generative Erase, similar to what Adobe Photoshop has. These tools allow users to either remove unwanted objects or add new elements to images simply by describing them, a functionality similar to Adobe Photoshop’s AI features. Additionally, Microsoft introduced Super Resolution in the Photos app, enabling users to upscale image resolution by up to eight times. Details
CoPilot
Microsoft expanded its Copilot AI capabilities with new features, including the ability to read on-screen content, provide voice interactions, and offer deeper reasoning through a feature called Think Deeper. Copilot can now analyze web pages and other content to assist with tasks and offer detailed responses. Additionally, the voice functionality allows users to engage in more natural conversations, even interrupting responses. These enhancements further integrate AI into daily workflows, improving user productivity across Microsoft applications. Details
Apple Intelligence Rollout Begins
Among the features rolling out to iPhone 16s and high-end iPhone 15s include transcription on the Voice Memos app and AI writing tools which include canned email responses and a “proofread” button. Details
Use this prompt to help prepare for a meeting with a new client.
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BUSINESS NAME: XXXXXXX
BUSINESS TYPE: XXXXXXX
BUSINESS CITY: XXXXXXXX
I am preparing for a meeting with the marketing decision maker at [BUSINESS NAME], a [BUSINESS TYPE] located in [BUSINESS CITY]. Please identify:
• Three recent growth opportunities for SMBs in [BUSINESS TYPE],
• Three common business challenges they typically face,
• A review of the local competitive landscape, highlighting key competitors and their strategies,
• Insights into [BUSINESS NAME]’s target audience, including demographics and buying behaviors,
• An assessment of their current digital presence (website, social media, reviews),
• Relevant seasonal trends impacting the industry,
• And an evaluation of past marketing successes or challenges, if available.
Provide targeted marketing strategies to address these challenges, focusing on digital advertising, local engagement, and brand differentiation.
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Two weeks ago, this newsletter showed an example of the incredible audio commentary/podcasts that Google’s NotebookLM can now create. Guess what happens when the AI engine realizes that it’s a bot. Whether this was staged or not, it makes for a creepy listen. Click here to listen.
Originally published by Jacobs Media
