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Tomorrow is National Radio Day, and at jacapps, that’s a big deal. On our way to becoming Michigan’s second largest app developer, our relationship with radio has been key. We have over 350 radio station clients and more than half of our apps are dedicated to radio stations.
Several inventors had significant roles in the invention of radio at the turn of the 20th Century. Similarly, and around the same time, lots of entrepreneurs were marketing the first automobiles. So these two quintessentially American inventions have kind of gone together since the very beginning.
Today a huge amount of radio’s weekly reach of 93% occurs in the car. And the automotive category is the number one radio advertiser.
This technology marriage has been going strong for over one hundred years, and while it has had its ups and downs (thanks, 8-Tracks) they are still both complementary and interdependent. Our client WMMR, is now front and center on the Apple CarPlay screen with the launch of their new app. This is a giant step forward for the entire radio industry and proves how radio and cars, even after over 100 years, are still like chocolate and peanut butter, great technologies that go great together.
More than ever, the car is crucial to your station’s brand and revenue. We can help you maintain your place there as this crucial ecosystem evolves. With Apple and Google making aggressive moves in the dashboard, we can ensure that your station is easy to find where it matters most – on the car’s touchscreen alongside the driver’s other favorite mobile apps.
So, jacapps would like to celebrate the great invention of the radio by wishing you all a Happy National Radio Day!
To learn more about our mobile apps and how they can add value to your station’s bottom line, give us a call at 248-353-9030 or email us at sales@jacapps.com.
Originally published by Jacobs Media
