What a year! In 2024, rapid advancements in AI reshaped content creation, audience engagement, and operational efficiency, presenting both opportunities and challenges for broadcasters. Major AI platforms launched transformative updates: OpenAI’s GPT-4o reduced inaccuracies and became freely accessible; Google released two updates to Gemini; and Meta and X introduced new tools. These developments expanded options for content creators, offering faster and more efficient production capabilities while reducing issues like hallucinations that had plagued the platforms.
This year also saw breakthroughs in AI-driven content creation. Tools like Udio and Suno’s text-to-music platforms, OpenAI and Adobe’s text-to-video generators, and Google’s podcast-generation tool, NotebookLM, enhanced broadcasters’ ability to produce diverse content. AI has now become invaluable for tasks like idea generation, writing copy, and transcription, particularly for small teams.
However, challenges persist: misinformation from AI hallucinations, public skepticism toward AI-driven content, and ethical concerns over compensating creators for work used to train AI systems.
In 2025, we will continue to explore new ways to use AI to enhance human creativity, not replace it. With increasing competition from digital marketers and entertainment platforms aggressively adopting advanced AI tools, broadcasters must integrate AI responsibly to serve and inform our communities. As trusted voices, authenticity and public trust will remain at the heart of our work.
See you in 2025!
Google Labs Teases New Video Generator
Last week OpenAI finally released their text-to-video tool called Sora. Before the applause died down, Google Labs showed samples of Veo 2, their new video engine. Results from both engines are stunning. Veo2 is available via waitlist from Google Labs. [details]
12 Days of OpenAI: All the Releases
Day 1 – ChatGPT o1 and ChatGPT Pro – a new model for advanced reasoning and a premium tier for power users
Day 2 – Reinforcement Fine-Tuning Preview – the ability to fine tune data for power-users
Day 3 – Sora AI – The text-to-video AI engine goes public for OpenAI paid users
Day 4 – Canvas Mode launches – A new multi-screen layout to assist with writing text and coding
Day 5 – ChatGPT integration with Siri in iOS 18 on the latest iPhones
Day 6 – Advanced Mode – ChatGPT can interface with users in real-time with both audio and video
Day 7 – Projects in ChatGPT – the ability to create, organize, and manage long-term tasks or multi-step workflows, plus saving and collaboration functionality
Day 8 – ChatGPT Search wide release — All logged in users now have access to ChatGPT search, a tool that received rave reviews when made available for premium members in October.
Day 9 – Developer Updates – ChatGPT o1 gets news functionality for developers
Day 10 – 1-800-CHATGPT – Make your AI query on your phone or via WhatsApp
Day 11 – Work with apps – Substantial updates to the OpenAI desktop apps
Day 12 – Preview of o3 models – The latest AI model which is the closest model yet to artificial general intelligence.
[details]
AI Santa Is Ready for a Christmas Chat
California-based video-AI startup Tavus has released an AI Santa for users to interact with via video chat. Users can enable their microphone and video to tell Old St. Nick whether they’ve been naughty or nice and share their wish list. (During my visit, AI Santa said he’ll have no problem delivering gifts to everyone this year and that my indiscretions in sneaking Christmas cookies would not land me on the naughty list.)
[Talk to Santa]
Originally published by Jacobs Media
