By: Vince Kattoula
A few years ago, building a mobile app was a challenge for most small businesses. The high costs involved and commitment of a mobile development team deterred many small businesses from creating an app for their brand. But with new technologies, and the massive popularity of mobile apps, creating an app is now easier and more convenient than ever before.
Small businesses should take advantage of this lucrative space. Here are some reasons why:
- Apps help increase sales
Loyalty programs can be used to reward frequent shoppers, or help turn a seldom shopper into a frequent shopper. Doing this through an app eliminates the need to print out loyalty cards or worry about tracking transactions; everything is done conveniently through the user’s mobile device, saving your business time, effort, and money. Furthermore, if you know what products your customers enjoy, push notifications can help you increase revenue too. Sending them offers about products they’re interested in during off-peak hours will help your business add to its bottom line.
- Apps can help improve customer experience
Through apps, you can offer consumers coupons and send announcements directly to their smartphone (or any other mobile device) which creates a more convenient way for them to browse, compare, and order your products/services. It can also provide post-sales support and information. Data that can be collected using apps provides insights into how customers interact with your brand. Small businesses can use this information to their advantage and personalize a great in-app experience tailored for each individual customer.
- Apps can help maintain a competitive advantage
People prefer apps over mobile websites. In fact, 87% of all time spent on mobile devices is spent using apps. Even further, comScore reports that among the top 1,000 apps and mobile websites, apps have an audience that’s 2.5 times as big and growing twice as fast*. If you can effectively, and consistently, promote your business’s app and remain one of the 27 apps that smartphone owners use per month, it won’t be hard to maintain a competitive advantage within your industry.
To learn more about how mobile apps can help your small business grow, reach out to us at 248-353-9030 or firstname.lastname@example.org.
*comScore 2015 U.S. Mobile App Report