Resources

White Papers

5 Things All Businesses Need to Know About Mobile

Why Your Business Needs a Voice Strategy

Monetizing Mobile White Paper

Multiple Ways Radio Stations Can Monetize Podcasts with a Mobile App

Radio, Now What?

By Fred Jacobs | April 14, 2025

We love to have the generations debate where we argue about which demographic block has the edge, is more innovative, or simply lucked out. Whenever we have this discussion, it seems the one group that is invariably left out is Generation X. Time after time, they’re overlooked, ignored, or simply not given the credit for what they’ve accomplished. And now, it appears that technology—including AI—may be leaving them behind…again.

This Is the Worst AI You’ll Ever Use

By Fred Jacobs | April 11, 2025

One of the most exciting and challenging parts of working with media companies on their AI strategy is keeping pace with how rapidly the tools evolve. In this space, “what doesn’t work” can become “industry standard” in just a few short months. Tools that once gave you mediocre—or even outright disastrous—results may have quietly gone through three…

The Hazards Of Duke

By Fred Jacobs | April 11, 2025

Wouldn’t it be great to have a logo for your brand that millions want to buy and proudly wear? That is, until it ends up on the shirt of a less-than-desirable citizen who just might make your precious brand look bad? It recently happened on a popular TV show to one of America’s great universities. And be careful—it could happen to your radio station brand, too.

Simply Unpredictable

By Fred Jacobs | April 10, 2025

In radio, we’re always predicting: formats, morning shows, song hits, ratings. But as we learn every year during the NFL Draft, no one really gets it right all the time. It’s our overconfidence—or hubris—that often fogs our decision-making process. So, let’s put your predictive powers to work. Today’s #TBT blog post tries very hard to get it right. Or wrong.

Flush ‘Em Or Fix ‘Em? What Should Radio Do About Its Aging Brands?

By Fred Jacobs | April 9, 2025

Over the past week, the two big stories in radio have been the NAB and the Trump Tariffs. But a major format change in the Twin Cities has sparked lots of conversations, and today, I joined the fray.