jacapps Just 15 Minutes Webinar Series
White Papers
5 Things All Businesses Need to Know About Mobile
Why Your Business Needs a Voice Strategy
Monetizing Mobile White Paper
Multiple Ways Radio Stations Can Monetize Podcasts with a Mobile App
from Jacobs Media
It has already not been an easy year for American businesses. But it isn’t just the tariffs and other political issues. Many companies were struggling before we rang in the new year. And they’re trying to claw their way back, despite the headwinds of the economy. Radio companies, in particular, have been struggling whether it’s…
Don’t look now, but that 800-pound gorilla in most radio station conference rooms has put on some weight. Yes, it’s none other than Gen Z, now representing 20% of the U.S. population, carving out a core audience segment that defies marketers and content creators alike. In radio circles, they remain an afterthought. With each passing year, they gravitate even further away from AM/FM radio. Gen Z is in the crosshairs for today’s #TBT post.
Today, an update on AI DJ “AI Ashley” and a blockbuster expose about a robot DJ in Australia who fooled “her” audience for months.
In yesterday’s post, it was all about a “superfans” strategy for entertainment brands. Today, we bring it home to radio and the value of a focus on “those who brung you to the dance.”
Across the World Wide Web, it has become more and more valuable to focus on core fans rather than a broader group of more casual users. And now a new research study amplifies the value of “superfans,” suggesting strategies to keep them satisfied. Think about the radio listeners who remain committed to radio, its stations, and its personalities. And for public and Christian radio, add in another layer: loyal fans who also donate. It’s a different model, it deserves thought, and that’s how we’ll start the new week.