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What’s new and hot in the media/technology space? Certainly not mobile apps. After all, they’ve been around since the first Obama Administration. But a closer look at the data tells us that particularly among radio fans, mobile apps have become bigger and more valued than ever. What’s behind the surge, and how can any radio station reap the rewards? Just click “READ MORE” and let’s get the new week going.
How’s your station’s “FOMO factor?” Do your P1s even know what you’re doing and is your station making use of the entire marketing arsenal available to any brand, regardless of market size, RIFs, and budget? Getting a consumer’s attention and delivering a marketing message has never been more challenging. Today’s blog post will give you plenty of food for thought.
During the past decade, we have learned that social networks can “age out” just like radio formats or music. Today’s #TBT post revealed how “new research” revealed that Facebook usage among teens had hit at an all-time low. But Mark Zuckerberg lost no sleep because he owned the ultimate social media “cluster.” Today’s blog post looks at cluster strategy from a whole new angle.
A tough topic in today’s blog post, but one that is the talk of the radio biz: job security and the industry’s changing economic realities. It’s a sensitive topic and one that is all around us. The trend is now raging throughout the TV business, and clearly impacting radio.
Radio has never been known as a stable career, but these days, job security is an oxymoron. And it’s just radio. Employees across the spectrum are less likely to work for the same companies before moving on to the next opportunity. What does all this mean to the overall forecast for radio as in industry? Fewer say they’ll spend the rest of their careers in radio, another factor that makes the business even shakier.