This content has been archived. It may no longer be relevant
Buying a vehicle is a high-risk investment that used to include a large amount of on-foot research, visiting dealerships, consulting with sales reps even before the difficult and complex purchase experience. But what if all the necessary information needed to purchase a car was in one spot … right in your hand? 74% of American adults own a smartphone so the best way to improve the auto dealer experience is through mobile apps.
APP USERS SPEND MORE
A study by DME Automotive showed that vehicle buyers who use a branded app were 73% more likely to buy from the dealership. But it doesn’t stop there … even after making a purchase, research shows that 25% more service appointments were booked compared to shoppers without an app. We can also see that these app users are spending more money than non-app users when purchasing a vehicle — 7% more according to a study commissioned by cars.com
EMPOWER MOBILE USER CUSTOMERS WITH KNOWLEDGE
Did you know that, auto buyers who use mobile are 72% more likely to repeat visits to the dealership? Customers use apps to seek out competitive inventory, pricing, dealer information and payment options.
Mobile apps have changed the way dealerships are exceeding the expectations of car buyers who do online research before coming into the dealerships. But, according to a study by Google and Ipsos, 90% of smartphone users are not absolutely certain of which specific brand they want to buy when they begin looking for information online.
Although, the basic principles of buying/selling a car have not changed, mobile users have access to learn more about inventory, prices, reviews, etc. before going into the dealerships. This can help save customers time and money by being more prepared a knowledgeable when it comes to purchasing a car.
IMPROVING SALES THROUGH FOLLOW-UPS
Following up with your customers after the day of the sale is just as important as the actual sale. Mobile apps allow you to keep your customers engaged at every stage of the purchase process.
Doing follow-up during the decision-making process can improve the chances that the customer will return to the dealership. And follow-ups after the sale have been proven to increase customer loyalty and can increase referrals.
BOOST REVENUE THROUGH SERVICING
The service department generates the dealership’s highest profit margins. Dealership-branded mobile apps allow dealerships to bring customers back again and again. Also, customers who use the dealership mobile apps are 25% more likely to make service appointments over customers who do not download the dealer’s app.
According to study results for DMEautomotive, car owners are spending more money on servicing their vehicles than ever before. Dealers without an app are missing out on a huge opportunity to generate more revenue through the service department.
Here are some examples of what dealer-branded apps can enable customers to:
- View service hours
- Book service appointments in minutes
- Pay repair orders
- Consult with dealer staff on services through chat functionality
- Save phone call, text, and email history
- Update service profiles with every visit.
Overall, mobile offers your dealership a chance to engage with your customers and turn them into brand loyalists who will always refer your business to others. If you are interested in us, the apps we’ve built, or a product of your own, contact us at sales@jacapps.com or (248) 353-9030
Originally published by Jacobs Media
