Our Latest Industry Blogs

5 Lessons For Radio From The Apple Watch

May 5, 2025

This spring, Apple’s Watch—now the most successful tech wearable in the world—celebrated its 10th anniversary. Like so many digital innovations, Watch has already had several iterations, but none bigger than the space it now owns—THE health and wellness device you wear on your wrist that is not only functional but fashionable. Apple’s success with Watch contains a number of important lessons for the radio broadcasting industry as it struggles to find its next “killer app.” That’s the topic of today’s blog.

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DJs And Baristas: Can They Save Their Companies?

May 2, 2025

It has already not been an easy year for American businesses. But it isn’t just the tariffs and other political issues. Many companies were struggling before we rang in the new year. And they’re trying to claw their way back, despite the headwinds of the economy. Radio companies, in particular, have been struggling whether it’s…

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Radio’s New Audience Equation: Z Over Y = Trouble

May 1, 2025

Don’t look now, but that 800-pound gorilla in most radio station conference rooms has put on some weight. Yes, it’s none other than Gen Z, now representing 20% of the U.S. population, carving out a core audience segment that defies marketers and content creators alike. In radio circles, they remain an afterthought. With each passing year, they gravitate even further away from AM/FM radio. Gen Z is in the crosshairs for today’s #TBT post.

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What Is It With Female Robot DJs?

April 30, 2025

Today, an update on AI DJ “AI Ashley” and a blockbuster expose about a robot DJ in Australia who fooled “her” audience for months.

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Why “Dance With Those Who Brung You” Should Be Radio’s Operating Philosophy In 2025

April 29, 2025

In yesterday’s post, it was all about a “superfans” strategy for entertainment brands. Today, we bring it home to radio and the value of a focus on “those who brung you to the dance.”

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The Exponential Value of Nurturing Radio Superfans

April 28, 2025

Across the World Wide Web, it has become more and more valuable to focus on core fans rather than a broader group of more casual users. And now a new research study amplifies the value of “superfans,” suggesting strategies to keep them satisfied. Think about the radio listeners who remain committed to radio, its stations, and its personalities. And for public and Christian radio, add in another layer: loyal fans who also donate. It’s a different model, it deserves thought, and that’s how we’ll start the new week.

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What To Do If Your Radio Station Goes Through A Midlife Crisis

April 25, 2025

For a heritage radio station, there’s nothing more exhilarating AND daunting as planning for a big station birthday—the ones that end with a zero. The upside is the opportunity to remind the audience and advertisers you’ve been around a long time, but the downside is reinforcing you’re long in the tooth, doing the same things in the same way you have for decades. Fortunately, there’s a national brand now celebrating its 40th year in business. Rather than going down the tried and true path, they’re burning the playbook. Let’s look into how it’s going.

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A 2020 Lesson? It Could All Be Gone In A Flash

April 24, 2025

Life is transitory – for radio and for all of us. Maybe it took a year like 2020 to remind us that it can come and it can go – just like that. Now here we are in another “moment” – a very unsettled 2025. What can we learn from those prreviously tumultuous times?

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How AI Can Give Radio Personalities More…PERSONALITY

April 23, 2025

Internet memes come and go, usually at a rapid pace. So, in today’s JacoBLOG, you might want to pay attention today because next week, it will be something else. AI Action Figures may be just the thing for radio personalities looking to warm things up and bring a sense of fun and whimsy to their shows and the stations they work for. Inspired by a story Chris Brunt dug up, today’s blog post takes a break from our “radio drama.” Hope you enjoy.

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Can Radio Afford To Miss The Short Videos Boat?

April 22, 2025

Everywhere you look these days, short-form videos are dominating media trends. In today’s blog, I have eye-opening new data from Techsurvey 2025 and a compelling rationale suggesting an investment in video—by radio. Seriously, here’s why.

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