Push messaging, also known as push notifications are one of the strongest tools to engage listeners.
Before we get into the “hows” of push messages, let’s cover what a push message is exactly. Push messages are messages from an app publisher that are “pushed” directly to the user’s notification tray on their mobile device. Therefore, the notification pushes them to open up your app and engage.
But, before you just start sending out a million messages to your listeners, it is important to know how they work and exactly how to use them.
How Push Messages Work:
When a listener clicks on your push notification message they’ll land directly in your app or web page. You can set up your notification to either take your listeners to your home page or send them to a specific page that relates to the push message.
Push messaging works for three reasons:
- Urgency
- Timeliness
- Call to action
All three of these elements create engagement with your app and your listeners. Check out our webinar Push Notifications 101 to learn more.
How to Use Push Messages:
It is important to know your listeners and to know what they would like to receive from you through push notifications. Some ways to use push messages include:
- Breaking News Alerts
- Event Reminders
- Program Alerts
- Weather Updates
- Contests
- Coupons and Discounts
These are just a few of the common push messages that have seen successful open rates. These types of messages will pull in your listeners to your app and keep them engaged and excited for future events and reminders. Check out our webinar Push Notifications 101 to learn more.
Push messages are the tools that will help take your mobile app to the next level and we’d love to help you do it with our push notification solution. Contact our Director of Business Development, Sari Zalesin sari@jacapps.com or 248-353-9030
Originally published by Jacobs Media
