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Multiple Ways Radio Stations Can Monetize Podcasts with a Mobile App
Each year, more and more people are listening to podcasts. In Jacobs Media’s 2015 Techsurvey, the radio industry’s largest online survey, 21% of respondents reported listening to a podcast in the last month. In 2016, that number grew to 28% and it’s only expected to continue growing. This practical guide to podcasting for radio will show you how your station can begin to monetize your podcasts using a mobile app.
Key points include:
- Radio vs. Podcasts
- Traditional Podcasting Advertising Model
- Additional Revenue Opportunities with a Mobile App
- Streamlined Promotional Push