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Most agencies don’t have the personnel, or the bandwidth, to best support their clients needs in mobile media. Consumer behaviors are changing so fast, and the technology is evolving at such a pace that it really takes mobile specialists to make smart, strategic recommendations for your clients’ media plans.
Unless you’ve been trapped in a mine, in a coma, or in a politically induced media blackout, you’ve heard about the Pokémon GO phenomenon. You’ve probably spent a significant amount of time talking about it.
Apps are one of the biggest things in tech. Whatever the technology, it’s almost a requirement that it has a smartphone component. There are over 2 million apps in both the Google Play Store and the Apple App Store.
This content has been archived. It may no longer be relevantBy: Vince Kattoula Apple on Sunday celebrated its App Store’s eighth birthday. While we didn’t know what to expect at the time, we now know one thing – Apps are here, and they’re here to stay! We learned a few months ago that Apple has…
By: Bob Kernen This past Sunday was the eighth anniversary of Apple’s launch of the App Store. It was originally part of an add-on to iTunes (remember that?) and designed to enable iPhone users to download small pieces of software (apps) that would provide all manner of tools and toys to make their iPhone more…