Resources

White Papers

5 Things All Businesses Need to Know About Mobile

Why Your Business Needs a Voice Strategy

Monetizing Mobile White Paper

Multiple Ways Radio Stations Can Monetize Podcasts with a Mobile App

5 Mobile Trends Agencies Should Keep an Eye On

By Elizabeth Hussey | August 8, 2016

Most agencies don’t have the personnel, or the bandwidth, to best support their clients needs in mobile media. Consumer behaviors are changing so fast, and the technology is evolving at such a pace that it really takes mobile specialists to make smart, strategic recommendations for your clients’ media plans.

Here We GO Again: How Games Fit into Your Brand’s Mobile Strategy

By Elizabeth Hussey | August 1, 2016

Unless you’ve been trapped in a mine, in a coma, or in a politically induced media blackout, you’ve heard about the Pokémon GO phenomenon. You’ve probably spent a significant amount of time talking about it.

5 Things Agencies Should Know About Mobile

By Elizabeth Hussey | July 20, 2016

Apps are one of the biggest things in tech. Whatever the technology, it’s almost a requirement that it has a smartphone component. There are over 2 million apps in both the Google Play Store and the Apple App Store.

Apple’s “Planet of the Apps” is Actually Happening

By Elizabeth Hussey | July 15, 2016

This content has been archived. It may no longer be relevantBy: Vince Kattoula Apple on Sunday celebrated its App Store’s eighth birthday. While we didn’t know what to expect at the time, we now know one thing – Apps are here, and they’re here to stay! We learned a few months ago that Apple has…

Happy Birthday, Dear App Store!

By Elizabeth Hussey | July 13, 2016

By: Bob Kernen This past Sunday was the eighth anniversary of Apple’s launch of the App Store. It was originally part of an add-on to iTunes (remember that?) and designed to enable iPhone users to download small pieces of software (apps) that would provide all manner of tools and toys to make their iPhone more…