The holidays are a crucial time for mobile. So many people purchase new devices that the week after Christmas has become known as one of the biggest weeks of the year for the iPhone and Android App stores. So you should make sure your app is ready.
Here are some ways to make it a Happy Holiday for your station:
• Promote your app on-air! Have your production and air teams create clever ways of reminding your audience that they can listen and interact with you wherever they go. So if they’re headed “over the river and through the woods” for the holiday, you can go along.
• Let your audience create content for you by sending you an audio Christmas card. If you have one of our apps, look for the “Open Mic” feature which can let your audience record and send you audio messages right from the app.
• Don’t forget to promote your events and special programs on your app. With a simple graphic panel, you can remind listeners about programming, station charity events and other things relevant to the holiday season.
• Give your listeners an on-demand Christmas present. A special podcast, or re-broadcast something fun from the archives. Almost any audio content can be packaged as a podcast and delivered to your audience through the app.
So take advantage of all those new Galaxies and iPhones coming out of your listeners’ stockings by adding something of your own for them. MUCH better than a lump of coal.