Our Latest Industry Blogs

3 Dos and 3 Don’ts for Your Mobile Strategy

By Elizabeth Hussey / November 18, 2014 / Comments Off on 3 Dos and 3 Don’ts for Your Mobile Strategy

If your station has joined the mobile revolution, congratulations. Your brand is now part of the biggest, most transformative technology trend in the world since TV. But just because you have an app doesn’t mean the work is done. Here are some things you should do (and not do) to make sure your mobile strategy…

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Be Disruptive

By Elizabeth Hussey / October 11, 2014 / Comments Off on Be Disruptive

Digital disruption. You’ve probably noticed that it’s everywhere. The Supreme Court on Wednesday decided the case of American Broadcasting Companies, Inc. v Aereo. Aereo is the new technology that for just $8/month will let you use a tiny antenna to capture and record over-the-air programming to watch on your TV, tablet or smartphone. The clever…

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App Glut(tons)

By Elizabeth Hussey / September 25, 2014 / Comments Off on App Glut(tons)

The mobile trades this week are abuzz about whether or not we’re in an “app glut.” The catalyst for this is a comScore report that 65.5 percent of us didn’t download an app last month.  At first, this might seem alarming to people (like me) who make apps for a living or people for whom…

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Nice Platforms!

By Elizabeth Hussey / September 25, 2014 / Comments Off on Nice Platforms!

No, I’m not talking about shoes. But the way some media companies think about new media platforms, you’d think they were living in the 70’s. Name one successful media company that is entirely focused on one platform or delivery channel.  You can’t do it. It doesn’t exist. From TV networks, to music artists, to movie…

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Location, Location, Location

By Elizabeth Hussey / September 25, 2014 / Comments Off on Location, Location, Location

The mobile space, lately, is sounding a lot like the real estate business. Remember the worldwide web? Having conquered the world and made it a little smaller, digital technology is getting a lot closer to home. Having all the world’s information in your pocket is really cool, but sometimes it’s more useful to have reliable…

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Millennials in Motion

By Elizabeth Hussey / September 25, 2014 / Comments Off on Millennials in Motion

Last month as I sat on Woodward Avenue in Detroit watching 30,000 examples of Detroit’s (and the world’s) four-wheeled finest roll by, I was struck by something – the drivers of these cars were mostly … okay, I’ll just say it … old.  My sister said, “these cars are so cool, but who’s gonna care…

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The Single Bullet Theory

By Elizabeth Hussey / September 25, 2014 / Comments Off on The Single Bullet Theory

Reddit recently released an app for their highly popular Ask Me Anything feature (AMA). If you’re not familiar with it, Reddit gets notable people to sit down for a session with their users where those users can, as the title suggests, ask the person anything. The concept has led to some great interviews where the…

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Have You Made The Top 30?

By Elizabeth Hussey / September 25, 2014 / Comments Off on Have You Made The Top 30?

With seemingly infinite media choices facing the consumer wherever she goes – online, music streaming services, the “center stack,” and of course, radio stations – only so many brands break through. This is becoming even more problematic as the options multiply.  Thinking about the challenge of the “connected car,” drivers set up their systems when…

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