Push notifications can make a huge impact on your company’s success. But first, before we get into why you need push notifications, you may ask, what exactly is a push notification?
Push notifications, also know as push messages are a brief message or alert that is sent to a user’s notification panel through a mobile app and allows you to reach a large audience at one time. Push notifications are a great marketing tool that enhances your mobile app because it allows you to engage with your users in real time.That said, there are many reasons why you need push notifications.
Here are the top 4 reasons:
1.Push notifications enhance the user experience
Aside from using push notifications as a marketing tool, push notifications can be used to improve your user experience. This can be as simple to sending messages to notify your users about news, sports and weather alerts, contests and programming events.
2. Push notifications increase engagement, acquisition, and retention
Push notifications as a marketing tool have one of the highest open rates. Since push notifications don’t happen as often people are more likely to opt-in. Sending out the right number and highly relevant messages increases your customer engagement.
3. Push notifications allow you to notify your users based on topics
Topic based messages help you decided when to send certain messages. Since you don’t want to slam your users with too many notifications, topics help decides when to send certain messages.
4. Push notifications allow you to create targeted messages to your users
To create successful push notifications, you have to make sure that each notification speaks to your audiences. It’s easy to send targeted push messages because with permission your app will have access to your user’s profile.
We offer push notifications that are affordable, easy to use, and give you what you need without having to pay for a lot of features you don’t need. In the past year, other push messaging providers have really cranked up their prices, making this important function unaffordable for many. We can provide you with a great system that’s not only affordable but designed with broadcasters in mind.