Recently, our very own Paul Jacobs was on Small Talk with Mark Lee. Small Talk comes from the Lee Group, MI LLC – Integrated Marketing Solutions. Lee helps companies develop branding and re-branding strategies to produce positive relationships with consumers, which bring measurable results. Lee was interested in jācapps and had the chance to see what our mobile app development company is all about.
After hearing the background about our company, Lee had a few questions about us. Let’s take a look at some of the key takeaways from the interview:
What is the biggest hesitation for a business when creating an app?
Paul responded that, “a lot of businesses have lack of knowledge about what mobile apps truly are. Our approach is to explain to our clients that you aren’t buying a piece of software – you are buying a mobile solution. It is important to find out what exactly the client needs, what problem they are having and work with them to create a solution. This is where you build trust with the clients and work with them as a consultant.”
Why does a business need an app?
Jacobs expands on the idea about smartphones are within everyone’s reach. “It is right in their purse or right in their pockets – everyone is carrying one. Therefore, the opportunity to be able to communicate to your consumers or business to business is huge.
Another key reason a business needs an app has to do with push messaging. If your user opts in to push messaging it allows the company to efficiently push messages out to those users. These messages can include sales, something that is new that your users need to check out, reminders, and so much more. Push notifications enhance two-way communication and is a powerful business tool.”
What criteria do I need to use to select a mobile app development company?
Paul says, “It is important that your company work with a developer who has full end-to-end for design, testing, new development ideas, etc. Someone who really understands everything, including getting the app into the app store.
You also want to consider the type of developers within that company. You want your developers to be flexible, treat you like a partner and not a client, and you want to be provided with case studies to see what their previous results have been.”
What is the process of creating an app?
Our process consists of four steps; discover, design, develop and deploy.
Discover – this is where your app takes shape. We draw inspiration from our conversations with you to brainstorm ideas and discuss the requirements needed for development.
Design – once a concept has been approved, we combine skills and strategy to make sure your apps look great and are easy to use. Our progress will be presented to you in the form of a specification document.
Develop – after you’ve approved the specification document, our in-house development team gets to work. This phase culminates with rigorous QA testing.
Deploy – we submit your apps to their respective stores! But we don’t stop there. We keep a lookout for issues and help you navigate new devices and OS versions as they become available.
What is the timeframe for app development?
The timeframe will differ from app to app but the average is from 10-12 weeks from beginning to end. Six to eight weeks of this time is for development. Additionally, our clients are able to download this app before the app goes live so they can tweak and test it before it is published. However, even when the app is finished it can still be adjusted.
Looking to 2019 and the next 5 years – what is the next big idea?
Jacobs explained that the next big idea is voice activated apps. “Right now you have to touch your screens for everything, but soon you will be able to talk to your phone. For example without hitting the app you can just say ‘play stream’ and your music will play.
Another thing that we have here at jācapps is called App Everywhere. Apps are not just on your phones, they are on connected cars, smart TVs, smart speakers, tablets, wearables – and soon there will be more apps created for these devices. Overall, apps are moving beyond just the mobile phone.”
To hear more of the interview with Mark Lee and Paul Jacobs – Listen to the interview here.