By: Vince Kattoula

There seems to be a podcast for just about every interest out there. With the right content and an effective strategy, a podcast can help grow your brand and even capture new leads. To stay relevant, and to maintain your place as one of the 27 apps that smartphone owners use on average, podcasting should definitely be a part of your content and marketing mix.

Building meaningful relationships with consumers takes effort. As you work to move customers down the sales “funnel,” podcasts can be a great tool to complement your efforts. Through a podcast, you can connect with your audience on a personal level, inform them about subjects relevant to them and their decision about using your product or service, and speak directly to their interests. It’s an awesome platform to keep up with your brand for a busy professional who’s always on-the-go.

Blogs are a great way to get your message across to your target audience. But, unlike podcasts, they cannot be consumed while driving or while doing other activities, like exercising or cleaning the house. Thanks to the ease with which people can listen to them on their mobile devices, podcasts can attract people who are not as interested (or don’t have the time) in consuming written content. Having a podcast available to share with your audience during whatever activity they may be doing increases your chance of engaging with them further, as well as introducing new people to your brand.

One of the best things about the apps we build here at jācapps is the podcasting feature. It is second only to the stream in popularity. Click here to get even more of an understanding of how podcasting can help your brand. You can also reach out to us at 248-353-9030 or sales@jacapps.com.

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