The number of connected cars on the road is growing quickly and they are changing how people use technology while they drive. For this reason, auto companies and tech companies are jockeying for position within the connected car environment. In fact, Alpine has introduced the first in-dash wireless CarPlay receiver you can install yourself. Today, new car buyers seem more concerned with how they’ll be able to access their personal playlists from the dash than they are with the horsepower under the hood.
Silicon Valley has realized that people are more loyal to the OS on their mobile device than they are a car brand or radio station. Because of this, it has set out to disrupt the automotive industry. And so far, it’s doing a pretty good job. Vehicle manufacturers are rolling out new models with support for Apple’s CarPlay and Google’s Android Auto. This technology allows drivers to access certain apps, like maps, messaging, and media, directly from their smartphone. It also allows companies to collect behavioral data about their consumers.
Businesses can use this data to target drivers with location-based offers or alerts as they pass through specific geographical locations. This creates a more efficient and personalized targeted advertising system not only for the brand, but for the driver as well. Even further, offering drivers content which they can consume on demand is important. And what better way to do that than with a mobile app right on their dashboard screen?
We’ve said it before and we’ll say it again: The car is one of the biggest challenges out there for everyone from media companies to restaurants to retailers. But, it’s also one of the biggest opportunities to expand your brand as well as your reach. One thing is for sure: the connected car ecosystem is here to stay. And it’s only going to become more advanced as innovative technologies continue to emerge.