Every year, our sister company, Jacobs Media, hosts their Techsurvey, the radio broadcasting industry’s largest online survey. Now, in its thirteenth year and with over 50,000 respondents, it allows them to identify key trends in the mobile, social, and connected car spaces. Techsurvey has been quoted throughout the media world by companies such as CNN, The New York Times, and eMarketer.
Techsurvey helps radio stations better understand their brand and, more importantly, their audiences in a world where technology changes quickly. One of the insights this survey provides is what role the connected car plays for radio stations.
We’d like to share with you some of the key takeaways about consumers and their connected cars:
- 64% of respondents can connect their mobile phone/mp3 in the car they drive or ride in most often.
- In-car media system ownership rose to 22%. Last year, 20% of respondents owned an in-car media system and the year before, only 18%.
- 66% said they either like or love their in-car media system.
- The percentage of time spent in a car with AM/FM totaled 64%. Listeners’ personal music totaled 11%, while streaming audio and podcasts came in at 4% each.
- AM/FM radio remained the most important feature among those planning on buying/leasing a new vehicle in 2017. Bluetooth comes in at number two, with a 5% percent increase from last year. Not surprisingly, the need for a CD player in the car dropped 18%.
- Listeners’ attitude towards autonomous cars remained steady with 22% of respondents saying they like the idea. At 32%, millennials are the most enthusiastic about autonomous cars and males seem to like the idea more than females.
The connected car is radio’s biggest challenge, but it’s also radio’s biggest opportunity. One thing is for sure – the car isn’t what it used to be. We can help you maintain your place there as this crucial ecosystem evolves.